Search Engine Optimization:
Search Engine Optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
The importance of Search Engine Optimization:
Nowadays, Information seekers don’t waste much time in searching and typically go no deeper than three pages. If your web page is ranked after 3rd page in the search results, it is unlikely that any person would visit the page. So, you need to make your site search engine friendly, and get good search engine rankings. By optimizing your web site for top search engines, they can index and easily locate it from among the billions of web pages.
- 70% of search engine users report that they visit organic sites on a daily basis.
- 80% of search engine users report they never click on PPC results.
- 72.3% of search engine users feel Google’s organic listings are more relevant than their paid results.
- The overall conversion rate of online advertising paid sites is 3 times less than that of unpaid sites.(www.topseo.org)
- 57% of internet users search the web each day, making “search” the second most popular internet activity behind checking “emails”
So, with 16% of the world’s population making nearly 1.1 Billion daily users on the Internet and 40% of those looking to make purchases the future appears bright for search engine marketing and pay-per-click advertising.
High Ranking = Traffic/Sales?
Gaining top positions within search engines is no guarantee of traffic increases. Even if traffic does increase, there are still no assurances this traffic will convert into paying customers.
Three Factors That Make a Sale
- Relevance - Does your web site have what the viewer is seeking?
- Differentiation - What makes you different from the other web sites that offer your product, service, or information?
- Trust - The viewer must feel confident that all interactions with you will be completed in the manner you specify.
So, it’s not all about SERP positions, even though they’re a huge part of the online marketing experience. Make sure the keywords you target are relevant to the product(s) you are offering. Because again, what good is an impressive search engine ranking if you aren’t getting visitors? Or worse yet, you ARE getting visitors, but the products being offered aren’t relevant to their search?
Does SEO Really Work?
According to AOL Data:
- 92% of the users clicked on the results on the first result page.
- Only 4.5% clicked a result from the second result page.
- Just slightly over 2% clicked a result on the third result page.
So, being ranked number 1 for a keyword on the search results is best by far. Just over 47% of the users clicked on the first result. That means that the first position in the search results gets almost half of the traffic.
SEO Marketing or Search Engine Optimization not only works but in fact it is highly effective and has been responsible for transforming many unknown web sites into popular destinations on the World Wide Web today.
- Search engine optimization (SEO) is so effective is that it can produce higher conversion rates than paid search. This was confirmed in the Marketing Sherpa Search Marketing Benchmark Guide (2000-2006), showing average conversion rates of 4.2 percent for SEO and 3.6 percent for PPC.
- Search engine advertising is highly cost effective. A report from US Bancorp Piper Jaffray reveals the cost per lead from search engines is $0.29. That compares to $1.18 for yellow pages advertising and $9.94 for direct mail inserts. PPC (pay per click) advertising has become the ideal marketing vehicle.
Fast Facts:
- With nearly 70% of all web users performing search’s through search engines, and over 40% of all web users using the Internet to make a purchase, the future appears bright for search engine marketing and pay-per-click advertising
- Along with over 400 Million people worldwide that daily use the Internet to make purchases, SEO is a quick, easy and inexpensive marketing model to employ.
- Forrester Research, a national research firm that studies consumer behavior, recently determined that 81% of consumers use a search engine to find the products or services they want.
- According to a study by DoubleClick, 41 percent of US customers used search engines to research a purchase. Only 10 percent used a print ad and 9 percent a TV ad.
How should I go about it?
Here are some tips to find a decent SEO Company:
- First is don’t go by sales pitch. Look for results they have obtained.
- Beware of people offering guarantees.
- Avoid firms that guarantee rankings. Only Search Engine controls the results. No one can absolutely guarantee results. Many companies who are doing SEO are looks for a way to make some quick money.
- Beware of cheap providers. This is a rare skill, highly sought after can not be found cheap.
- We suggest you initial spend some small amount then spend more once results have reach.
